01: Data Management

How does 4FC collect and store your information?

We may collect automatically received browser or mobile platform information, including your location, IP address, cookie information, and activity on the site. Analytics, including IP addresses are anonymized wherever possible. This information is processed in order to enhance the functionality of our site and services.

• Analytics: This includes Google Analytics and other internal analytics. The IPs are anonymized, and they can also be disabled; send the 4FC

 team an email requesting this.

• Contact Form: Your submitted personal information will be stored. This feature allows you to retrieve form responses but can be deleted from your account at any time.
  

How do I update or delete my data?

• Analytics: Send us an email requesting that the analytics feature be disabled, and we will provide written confirmation that this has been done.
  
  
• Contact Form : You can delete any form responses from your account on request.
  

Note: We do not delete information needed for order fulfillment or required for other legal reasons.

02: Cookies 

What are cookies and how do they apply to GDPR?

Cookies are small data files that are stored on a users computer when they visit a website. They contain data specific to that user or website and are often used to track a user's progress through a site (e.g. the items in their cart during a checkout) or to record browsing activity / analytics such as which buttons are clicked, or what pages they have visited in the past.

Cookie policy is not governed by the GDPR, rather the ePrivacy Directive. For the purpose of this we will refer to the requirements related to cookies as the Cookie Law.

What is the Cookie Law?

The Cookie Law requires that website visitors give consent prior to a third-party cookie being placed on their computer (first-party cookies are exempt). This is typically achieved through the use of a banner or notification informing users of the websites Cookie Policy. Consent must be a clear and defined action. Common consent actions may include:

• Navigating beyond a cookie banner or scrolling through the page
• Clicking a button agreeing to the cookie policy
• Closing or dismissing the banner

Your Cookie Policy must detail the purpose for the installation of cookies, and outline the category and purpose of all third-party cookies, including links to their respective privacy policies. We are not required to list each individual third-party cookie.

What are exempt (or first-party) cookies?

First-party cookies are exempt from the consent requirements, and can be placed on a computer without prior consent. Cookies that fall into this category are typically those used to remember user's data and preferences. These may include:

1. Cookies that are necessary to provide the requested service, such as session ID cookies, authentication cookies, UI customization cookies and social media content sharing cookies.
2. Statistical cookies that are managed by your business and are not used for personal data tracking (i.e. cannot be used to identify a specific user).

What are third-party cookies?

Third-party cookies are those set and controlled by companies outside of your own. These typically include cookies for advertisements, analytics or embedded services (such as video or audio players). Consent is required before your website can place a third-party cookie on a user's website.

We are not required to list each individual third-party cookie used on your site, however you do need to clearly outline their purposes and general category. The law does not require that we manage consent for all third-party cookies directly, but rather inform users of their usage and link to their individual privacy policies. This approach gives users the ability to disable / withdraw consent through the individual service providers.

What cookies are being used on the 4FC website I built?

Our website does not include any third-party cookies that need prior consent. We use various first-party cookies that are exempt from the consent requirements and are not used to track user data.

Google Analytics may track personal user data, such as IP addresses and geographic information. This is considered personally identifiable information and is subject to prior consent.